02:05 Music Intro 
04:00 Iceberg analogy  
07:15 Freud's iceberg analogy  
09:20 Bryans ideas/businesses 
17:50 HBR article hand stand coach
24:40 CD Baby CEO story 
56:57 Outro  

Bro,  is there anything worse than feeling stuck. We’re on episode 60-70 and we haven’t made a single dollar from this podcast, should we feel stuck or are we just getting started! In the end there’s no such thing as an overnight success. 

  • Two on topic iceberg analogies
  • Success is like an iceberg. People only see 10% of that bitch while the 90% of you blood sweat and tears are hidden 
  • And during this entrepreneur journey you may end up feeling stuck.
  • Freud:  the unconscious mind is the primary source of human behavior. Like an iceberg, the most important part of the mind is the part you cannot see. Our feelings, motives and decisions are actually powerfully influenced by our past experiences, and stored in the unconscious.
  • You may be feeling stuck because unconscious patterns keep you in a never ending loop of repeating mistakes. 

We have unrealistic expectations: Story from Jeff Bezos (HBR)

  • In his 2018 letter to Amazon shareholders, Jeff Bezos told a story about a friend of his who had hired—wait for it—a handstand coach. The coach informed her that most people think they should be able to do a handstand with two weeks’ consistent practice. But it actually takes more like six months’ effort—a stunning 12-fold difference in perception versus reality. If you’re under the impression that a target is 12 times easier to achieve than it actually is, it’s perfectly rational to give up after a month of trying, thinking you just don’t have what it takes. Of course, the problem isn’t you or your skills. It’s expecting the impossible. 
  • (HBR) As Derek Sivers, the founder of the music distribution company CD Baby, recounted in one interview, his company didn’t take off for four years. “Very often I meet people who start their dream idea, and they’re a few months into it and they say, ‘It’s just not going well!’ I’m like, ‘It’s been a few months! Come on!’ When I was three years into CD Baby, it was just me and a guy in my house.” By year 10 he had sold the company for $22 million.


  • Awareness is the first step. If you’re feeling stuck that’s a good sign. 
  • Harvard Business School: A psychological impasse is developmentally necessary for human beings. Although impasse is usually first expressed as a failure, it is a requirement for individuals to change their way of thinking about themselves and their role in the world.